They also show why optimizing your referral program for social media needs to be a priority.
When Millennials want to know more about a company, they look to their friends on Facebook and Twitter. If they get a referral from the right person at the right time, you have a great chance of converting an excited new customer.
Millennials may not send many referrals, but the ones they do send convert at a much higher rate. Looking at the previous two graphs, the math checks out. That suggests that Millennials are sending better-targeted referrals, and the trends support that idea. In their world, social proof is paramount. So they identify the brands that meet their unique criteria for engagement and share them with likeminded compadres—people they know that brand will resonate with. And a huge amount of this takes place on referral-friendly social media platforms.
It all boils down to this: Millennials make referral count. They think long and hard about which of their friends to refer—and those friends are clearly willing to listen. But if you have a brand that resonates with them and a referral program that gets them excited, Millennial advocates will get you access to a network eager to try your product and eventually refer friends of their own. How can you tap into these high-value advocates?
Here are three strategies to get more Millennials into your referral program. The human element. Make your referral program a personal experience.
Cracking the Millennial Code by Ryan Vet - Book on Managing Millennials
Optimize for social media. Social proof—providing and receiving it—is crucial to Millennials. Social media is the best way to play to that. For example, when someone shares one of your referrals on Facebook, give them options to tag specific friends and to post on other platforms, or offer extra rewards for referrals over social media.
Reward them. This podcast is also available on Talk 4 Podcasting www. Welcome to Player FM! Take it with you.
Cracking the Millennial Code: How to Create Marketing Research Surveys That Work
Guides you to smart, interesting podcasts based on category, channel, or even specific topics. Looking for a high-quality podcasts app on Android? Player FM might just be it. Brilliantly useful, fantastically intuitive, beautiful UI. Developers constantly update and improve.
Easy and intuitive to use. New features frequently added. Just what you need. Not what you don't.
Contact the authors
Programmer gives this app a lot of love and attention and it shows. It's also a great way to discover new podcasts. So easy to find shows to follow. Six stars for Chromecast support. Similar to Geeks Geezers Googlization. No BS Allowed - Are you sick of empty suits telling you just work harder? If you are in sales and have a passion for selling you will like this podcast.
The focus is on b2b sales and selling.
- Earthbound Child of God.
- Page Not Found!
- Generational Astrology Quotes by Cate East;
- Crack the Millennial Code Tickets, Wed, Jun 19, at AM | Eventbrite.
- Utility navigation!
If are selling or in sales this podcast is for you. Some of the topics I cover are cold calling, spin selling, challenger sale, solution selling, advanced selling skills. NPR's daily top stories that you can't miss. Exceptional, moving, offbeat, or just plain funny.
Subscribe to the Story of the Day podcast. Unfiltered insights and actionable advice straight from the trenches of startup and business life. Your online home for leadership lessons for both the church and the workplace. Want to work smarter, not harder?
Related The Millennial Code
Copyright 2019 - All Right Reserved